photography: Jim Jocoy's Punk Rock

Recently I found out about this book: "We're Desperate: The Punk Rock Photography of Jim Jocoy SF/LA 1978 -1980", which chronicles the styles of the burgeoning Bay Area rock/punk scene at that time. What fascinates me was that this was a time of transition. Hippie-flower-child style was turning into black leather and combat boots, there was a real change in the culture at the time, reflected in music and fashion. 

Needless to say, I really identify with the fashion and personal style of the era. I like the in-your-face boldness of it, how it feels like personal armor, the rebelliousness and messy imperfection of it. There was a kind of originality and a " do - it - yourself " spirit (and one that wasn't packaged, branded, and sold in stores like Urban Outfitters). A lot of fashion today really takes inspiration from these roots.  But I find such an authenticity in these images that I rarely see in fashion and personal style today...

If you're interested, you can find the book Here. I think it's a must for the fashion & photography library!